Co-Founder and Chief Creative Officer, Digital Brand Architects
Karen Robinovitz is the Co-Founder and Chief Creative Officer of Digital Brand Architects, a four year-old global social media communications agency with offices in New York, Los Angeles, Hong Kong and Milan. Known for their out-of-the-box creative solutions, insights and sense of innovation, the agency is made up of two divisions – one that focuses on digital marketing and PR strategy and execution for fashion, lifestyle, sports and entertainment brands (Tiffany & Co., Estee Lauder Companies, Tod's, MSG, Hasbro, Nine West are clients, amongst others) while the other revolves around talent management of digital influencers. DBA was the first agency to represent bloggers, YouTube creators, and content makers with a social media footprint.
Karen's career has always centered around content as she herself began as a writer over twenty years ago at Women's Wear Daily. For a decade, she was a prolific writer/editor, contributing to the New York Times, Elle Magazine, Harper's Bazaar, New York Magazine, Lucky, Marie Claire, InStyle as well as appearing on MTV, E!, CNN, and morning shows across the country as a style and trend expert.