Vice President of Marketing Analytics, IBM
Ari is responsible for growing the business through the application of data driven marketing. His mission is to:
- Capture, architect, and manage data on individuals and companies to build deeper, real-time insight
- Apply big-data analytics to uncover best practices, scale user adoption and deliver marketing created revenue
Previously, Mr. Sheinkin was the Director of Strategy for IBM Sale. In this role he helped lead development and execution IBM Sales’ $100B strategic plan. Prior to this, he was an Associate Partner in IBM Business Consulting Services.
Mr. Sheinkin started his career in film production. He was a partner in a successful independent film production company responsible for creative and business aspects of production. In this role he led multiple projects including production of the nationally recognized feature film A More Perfect Union which was sold to Fox Television and ended as a failed pilot.