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The Content Council

Research

The Content Council conducts exclusive research studies measuring the latest trends and best practices within the industry. Below are just a few of the research reports conducted over the past few years.

Members: For a full list of The Content Council research, login and visit the research archives page.

13th Annual Industry Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2013
The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012
CMOs familiarity and receptivity toward custom content has increased significantly in the past five years. In this study, you will find out how and why marketing executives use custom content in their marketing mix.
A Look at How Corporate America Invests in Branded Content
How organizations staff their content marketing endeavors 
This document presents the main findings of the 2011 Customer Publishing report, prepared on behalf of the Association of Publishing Agencies (APA). The report is intended to provide an independent review of the market, examining how the sector has changed since the 2008 report, key current trends and how the industry is likely to develop in the next two years.
With content marketing becoming more and more prominent, find out how companies are reorganizing their staff. What specialty roles are being created and what is the compensation for these jobs?
Content marketing is expanding into a 40.1 billion dollar industry with companies distributing content more than daily. This study takes a look at the impact and types of content marketing in America today.
What are consumer’s attitudes towards custom content? Learn which types of custom content consumers are most familiar with and how this plays a part in corporate reputation and purchase decisions.
Compensation across content disciplines (editorial, communications and design) rose to $63,241, a 3.33% increase from last year according to findings this new study from Custom Content Council and ContentWise.