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Custom Content Council

Spafax to Deliver Award-Winning Travel Content to MSN.ca

Toronto – September 22, 2009 - Spafax, one of the country’s leading providers of custom media, is pleased to announce a travel content agreement with MSN.ca

Spafax will provide custom travel content from its portfolio of  magazine and websites including enRoute and OnAir (Air Canada), Fairmont Magazine (Fairmont Hotels & Resorts), Pure Canada (the Canadian Tourism Commission), HomeSpa (BainUltra) and Review (Investor’s Group) to MSN.ca in both English and French.

After five successful years managing and operating the number one most-visited online portal in Canada in connection with Bell Sympatico (sympatico.msn.ca), Microsoft has announced the launch of MSN.ca – a portal owned and operated exclusively by Microsoft Corporation.

“Spafax is an expert in travel and lifestyle content.. We’re very proud of  the work we are doing with MSN.ca,” says Spafax Editorial Director Arjun Basu. “This agreement benefits our clients, our organization, MSN.ca and all Canadians. It gives everyone access to the great, award-winning travel content that we produce every month.”

About Spafax
Spafax is one of the world’s leading providers of custom media. Magazines published by Spafax include Air Canada’s award-winning enRoute (www.enroute.aircanada.com), and a variety of other titles for clients including the Canadian Tourism Commission, Fairmont Hotels & Resorts, Mercedes Benz Canada, Bell, Investor’s Group, BainUltra and more, and is recognized as a leading supplier of in-flight entertainment, custom media and advertising sales with clients around the world.  Spafax is a part of the specialist media division of the WPP, one of the world’s leading communications companies.