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Custom Content Council

Spafax Announces New Partnership with Mercedes-Benz

TORONTO – May 14, 2009 – Spafax, one of the world’s leading providers of custom media, today announced a new partnership with Mercedes-Benz Canada that will see it assume responsibility for the production and editorial content of the automaker’s customer publication, Mercedesmagazine. The magazine will be published in separate English and French editions.

Produced biannually, Mercedesmagazine celebrates one of the world’s premium automotive brands with style. Its bold, engaging editorial features the most intriguing design, technology, travel and, of course, Mercedes-Benz vehicles, maintaining the emotional connection between the automaker and its customers across the country. Published in over 40 languages  around the world, the Canadian edition of Mercedesmagazine is delivered to Mercedes-Benz owners across Canada and is also available at all Mercedes-Benz dealerships.

"Mercedes-Benz is focused on providing an outstanding ownership experience at every level. For 55 years, Mercedesmagazine has allowed us the opportunity to keep in touch with our valued customers and provide them with relevant and engaging content that peaks their interest and suits their lifestyle," said Marc Boderke, Director of Marketing at Mercedes-Benz Canada. "Spafax has an excellent reputation, and after a thorough review process, we are very pleased with our decision and confident that our partnership will help us to continue to publish a high-quality magazine.”

“Mercedes-Benz is one of the world’s leading brands,” said Spafax Canada's managing director and publisher, Katrin Kopvillem. “We are thrilled to partner with a company that has made such a strong commitment to produce an exceptional magazine for its Canadian customers.”

About Spafax
Spafax is one of Canada’s leading custom media companies and one of the world’s largest inflight entertainment providers. Clients include Air Canada, Bain Ultra, the Canadian Tourism Commission, Fairmont Hotels & Resorts and more. Spafax is a part of the specialist communications division of WPP.

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes Car Group in Canada: Mercedes-Benz, smart, AMG and Maybach. Headquartered in Toronto,  Mercedes-Benz Canada employs approximately 1,050 people in 19 locations across Canada. Through a nationwide network of 14 Mercedes-Benz-owned retail operations and 36 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008, the best year ever reported for Mercedes-Benz Canada Inc.

For more information, please contact:
Brandon Kirk, Director of Sales
Spafax Canada Inc.
416.350.2429
bkirk@spafax.com