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Custom Content Council

Spafax + AICPA = Great Custom Publishing

Spafax Canada has been awarded the contract to produce Start Here, a custom publication aimed at students interested in entering the accounting field. Spafax Canada will work with Wunderman, the AICPA's branding agency. “We are thrilled to work with an organization like the AICPA," says Arjun Basu, Spafax Editorial Director. “ We are honored that they would trust us with such an important editorial product."

The Spafax contract is a continuation of an existing contract between the AICPA and Forbes Custom Publishing. When Forbes decided to leave the custom publishing field, Wunderman contacted fellow WPP subsidiary, Spafax. “This is a good indicator of the strength of the synergies within WPP," says Spafax Canada Managing Director Raymond Girard. Spafax had originally pitched the AICPA in July 2004.

Spafax Canada is a division of Spafax, the world's leading provider of in-flight entertainment and a growing leader in the custom publishing field. In addition to publishing magazines and e-zines, Spafax Canada also provides audio, video and sales/marketing solutions for client needs. Spafax is a global company with offices in London, Orange County, Montreal, Toronto, Singapore, Santiago, Kuala Lumpur and Dubai. Spafax, in turn, is a division of WPP.

For more information, please contact Arjun Basu, Editorial Director, at 514.844.2001.