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Register before it's too late: Join us July 27, for Custom Media Day
Jul 21, 2011
Join the Custom Content Council and Content Marketing Institute and top business-to-business and business-to-consumer decision makers for a full day of networking, presentations, food and cocktails, on Wednesday, July 27, from 8 a.m. to 4 p.m. in...
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Original content keeps customers coming back for more
Jul 21, 2011
A well-designed website without original content is like an attractive storefront with nothing inside -- customers may be drawn in, but they won't come back. Having original content allows a business to display its authority and experience, and...
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Ambition is a lust that is never quenched, but grows more inflamed and madder by enjoyment.
Jul 21, 2011
Thomas Otway,British dramatist
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P&G remains a force in branded entertainment
Jul 21, 2011
Procter...
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Word-of-mouth social media is giving Vogue a boost
Jul 21, 2011
Vogue has recruited a panel of bloggers and other fashion enthusiasts to help market its brand by word-of-mouth. The 1,000 women who make up their Influencer Network are not paid, but they offer Vogue feedback on products and fashion and post their...
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Foursquare raises the price on custom badges
Jul 21, 2011
Companies wanting a custom badge on Foursquare must now make a three-month commitment of $25,000 per month, up from the previous price of $10,000. Starbucks and The History Channel are among the companies that have used the branded badges in the...
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How to update selling strategy for the content-marketing age
Jul 21, 2011
Customer relationships still are best created by one-on-one contact with salesperson, but the rise of content marketing means that traditional methods are no longer the most effective, writes marketing consultant John Jantsch. His tips for keeping...
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6 types of content sharers
Jul 14, 2011
A study commissioned by The New York Times identifies six types of users among its heavy sharers of content -- including those who share job-related news, those who share on behalf of a cause and those who forward links to stimulate controversy and...
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Grill Mates and Lawry's get social
Jul 14, 2011
McCormick is using social media to promote its Grill Mates and Lawry's brands during grilling season. Efforts include a Grill Mates application on Facebook that lets fans create "Grill Circles" of friends or guests, as well as a Lawry's "Digital...
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Jensen MotorSport is highlighted in Napa Auto Parts Web videos
Jul 14, 2011
Wilder Weir and Jessie Sulidis starred in videos produced by Napa Auto Parts and Cue Digital Media for the Honda Indy race in Toronto. MarketingMag.ca (Canada) (7/7)
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