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Custom Content Council

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Jul 21, 2011
Join the Custom Content Council and Content Marketing Institute and top business-to-business and business-to-consumer decision makers for a full day of networking, presentations, food and cocktails, on Wednesday, July 27, from 8 a.m. to 4 p.m. in...
Jul 21, 2011
A well-designed website without original content is like an attractive storefront with nothing inside -- customers may be drawn in, but they won't come back. Having original content allows a business to display its authority and experience, and...
Jul 21, 2011
Vogue has recruited a panel of bloggers and other fashion enthusiasts to help market its brand by word-of-mouth. The 1,000 women who make up their Influencer Network are not paid, but they offer Vogue feedback on products and fashion and post their...
Jul 21, 2011
Companies wanting a custom badge on Foursquare must now make a three-month commitment of $25,000 per month, up from the previous price of $10,000. Starbucks and The History Channel are among the companies that have used the branded badges in the...
Jul 21, 2011
Customer relationships still are best created by one-on-one contact with salesperson, but the rise of content marketing means that traditional methods are no longer the most effective, writes marketing consultant John Jantsch. His tips for keeping...
Jul 14, 2011
A study commissioned by The New York Times identifies six types of users among its heavy sharers of content -- including those who share job-related news, those who share on behalf of a cause and those who forward links to stimulate controversy and...
Jul 14, 2011
McCormick is using social media to promote its Grill Mates and Lawry's brands during grilling season. Efforts include a Grill Mates application on Facebook that lets fans create "Grill Circles" of friends or guests, as well as a Lawry's "Digital...
Jul 14, 2011
Wilder Weir and Jessie Sulidis starred in videos produced by Napa Auto Parts and Cue Digital Media for the Honda Indy race in Toronto. MarketingMag.ca (Canada) (7/7)