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Marketers have discovered that great content is the key to accomplishing a wide range of business objectives, from generating leads to building long-lasting relationships with existing customers. Yet where in the marketing budget do you factor in such content tactics as targeted email newsletters, recurring print publications and customer support videos? |
The 2012 Content Marketing Budget Guide
In it, you will learn:
- 3 content strategy objectives most marketers seek
- 7 guidelines for building a content marketing budget
- The pitfalls of purchasing commodity content
- Why content isn't king, and what is
