Even in custom media’s earliest days (how distant 1998 seems, the founding year for the Custom Content Council), it shaped up as an industry headed in the right direction—and bound to break new ground. Like the wagons that once headed...
Information technology moves fast, and so does the IT market. Today’s Facebook could become tomorrow’s Friendster. In an industry arguably more fast-paced and cutthroat than any other, companies need to find every way they can to...
Branded Video Leads Pack in Growth of Distribution Channels
While print still captures the majority of money spent on custom media – $23.6 billion – the combination of electronic, video,...
Custom content company Totem is bidding farewell to another of its senior executives. Marketing has learned that senior vice-president of marketing and business development Joseph...
