Greg Verdino, Chief Strategist at Powered Inc., microMARKETING author, & Social Media Thought Leader

Equal parts marketer and futurist, Greg Verdino is a recognized expert on marketing innovation, emerging channels and social media.  He works as VP, Strategy & Solutions for full service social media agency Powered, Inc., writes the popular www.gregverdino.com blog, and is the author of the upcoming book microMARKETING: Get Big Results by Thinking and Acting Small (due from McGraw-Hill in late summer 2010.) 

In his leadership role at Powered, Greg leverages nearly 20 years of experience in online media, advertising, marketing and technology to help clients define and deliver cohesive social media strategies that integrate into the holistic marketing mix, engage their customers and prospects in going conversations across all social touch points, address key business objectives and deliver tangible results. Powered—and its subsidiaries Drillteam and StepChange—work with more than 60 global brands including Panasonic, Sony, Kraft Foods, H&R Block, HP, Kodak, Nestle, Clorox, Radio Shack and Atkins.

Greg joined Powered through the company’s acquisition of his social media consultancy crayon LLC, where he served as Chief Strategy Officer. Prior to joining crayon, Greg was VP/Director of Emerging Channels at Digitas, spent eight years leading sales and marketing teams at technology start-ups such as Akamai Technologies and ROO Online Broadcast Network, and another eight as an advertising executive at Geer DuBois, Saatchi & Saatchi, Wunderman and Blau Marketing Technologies.