Thomas J. Hoehn, Director, Interactive Marketing and Convergence Media, Eastman Kodak Company

Tom has been involved with Eastman Kodak’s Internet activities since their inception. In his 21st year at Kodak he has held various roles in web marketing, leadership, and business development. Tom has been involved with all aspects of Kodak’s web site and online communications, including leading social media efforts to extend Kodak communications and engagement; champion compelling content activities to drive traffic to fuel online store, relationship marketing, and product awareness; and employing user-centered design principles and business research to improve usability and visitor satisfaction.

Tom has extensive experience promoting Kodak.com and Kodak products through event marketing, including brand presence, syndication, social media, and online sales.  He has coordinated Kodak’s online presence for the last five Olympic Games and has implemented Internet technology installations at Walt Disney World, Epcot and Magic Kingdom’s Kodak facilities onsite.

Tom is a visiting lecturer at Cornell, University of Rochester, Syracuse University, Rochester Institute of Technology, SUNY Geneseo, and American University. He is Chair of the Conference Board’s Digital Strategy Council and has been awarded a patent for unique method of displaying images on the Internet.