Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories. He has pioneered work in the area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Index^®, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Index^®, and the Women's Wear Daily Fashion Brand Engagement Index^®.

His company has developed research and brand positioning programs for such diverse clients as ABC Television, Ann Taylor, Sears, Best Buy, KeySpan Energy, Citibank, Press-Enterprise, Samsung, Burger King, Cablevision, First USA, Toyota, American Express, AVIS, The NFL, L'Oreal, Apple, Shell Oil, Discover Financial, Neutrogena, OfficeMax, Points of Light Foundation, The New York Times, Eventive Marketing, Hakuhodo, Sunoco, The Body Shop, Liz Caliborne, Kellogg's, Wrigley, Wyeth Pharmaceuticals, XM Satellite Radio, MTV, and The Wall Street Journal office Network.

His first best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on predictive loyalty metrics. His newest book (co-authored with Brand Keys' EVP of Global Brand Development, Amy Shea) The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace provides companies with a predictive approach to brand differentiation, Integrated Marketing, and engagement ROI.

In past lives Dr. Passikoff served as VP, Director of Research for Citibank, EVP, Director of Consumer Perspectives at William Esty; and SVP, Planning Director for Cato Johnson/Y&R where he created their worldwide "Action Marketing" paradigm. His academic credentials include a Master's Degree in Communications Psychology from Oxford University and a Ph.D. from New York University.