Rex Hammock is founder and CEO of Hammock Inc. -- whose offices are about 20 blocks west of the Hutton Hotel.

Hammock (the company and the person) was one of the founding members of the Custom Publishing Council -- when it was a part of the MPA. He's currently serving his third term on the board of American Business Media and a member of the search committee for its next president.

In 1996, he was on the cover of Folio: Magazine in a story about why custom publishers should be all over developing web content for their clients. He hasn't stopped being an evangelist for idea that it is a natural fit for custom media providers to be the leaders in digital content and provide the types of digital content that separates marketers from success and failure.

In 2000, Rex started RexBlog which now has over 8,000 posts and is read by at least 2-3 people everyday, he says, most of whom work for him.  Rex is noted as being one of the first CEOs -- in any industry -- to  blog regularly and was, according to the Washington Post, the first person to ever "blog" a personal White House meeting with a President of the United States. Rex's Twitter username is @R. No kidding. Oh, and his blog is currently #11 with a bullet on the Junta42 list.

Rex has led his team in developing many innovative collaborative and conversational media projects for clients, including one that was winner of the 2009 Gold Pearl for Best Use of Community/Social Networking. Rex is also the creator and "head helper" of SmallBusiness.com, a site that runs on the same software platform as Wikipedia and that has over 10,000 registered users and 20,000 entries and articles.

Rex and his wife, Ann, have been married 32 years and are the parents of two children, a daughter, 22 and a son, 19. The family also includes two dogs named Feste and Kate.