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Custom Content Council

Peggy Fry

SVP of Sales and Client Services,

Currently Ms. Fry is Senior Vice President at Clearspring Technologies, managing the company’s sales and client services operations.

 Prior to Clearspring Ms. Fry was VP of Ad Sales for Netflix where she developed and launched an online and offline targeted advertising platform for the entertainment community. 

 From 2002-2005, Ms. Fry served as president of Smashing Entertainment, a film production and co-financing company she helped create to produce films for television and theatrical distribution.  The company’s productions have appeared at the Sundance Film Festival and on Showtime, as well as direct-to-DVD.

From 1997 to 2002, she held a series of increasingly senior sales positions at America Online, including vice president of interactive marketing for the AOL Entertainment Group.  In this role, she was responsible for AOL’s studio relationships covering both filmed and home entertainment.

 Earlier in her career, Ms. Fry held sales positions at several large print publishing concerns, including Hearst Publishing, Family Media and Lang Communications