Nicholas Pavach, Vice President of Advertising Sales and Custom Publishing for Zinio, knows many sides to advertising, having worked for agencies, magazines, websites and, now, the evolution of the three. Previously, Nicholas was the Senior Director of Integrated Marketing Solutions for Rodale's magazines, websites, books and events. Prior to that, he worked as the East Coast Ad Director for Outside magazine and online. At both Rodale and Outside, he focused on top-tier brands like Izod, Subaru, Volkswagen, Diageo, Asics and Oakley to develop strategic solutions for each client's unique business needs.

Pavach started at McCann-Erickson Seattle in account management. He then moved to another IPG agency in Los Angeles, Dailey & Associates, where he supervised brand-centric accounts such as Callaway Golf, Robert Mondavi Wines and Unilever Foods.

Pavach graduated from the University of Washington with a B.A. in advertising.