At GlaxoSmithKline Ken is responsible for developing and expanding the corporate competence in one-to-one marketing including online and offline strategies and programsfor non-prescription products. An important area of his focus is creating effective programs that help create and sustain individual consumer behavior that results in appropriate short and long term product use. Much of his work reflects the principles of “behavior modification” and its application to marketing; creating consumer advocates and developing brand loyalty. In a global competition for GlaxoSmithKline he was awarded “Best In Class” for a program focused on women’s health. Most recently,his days (and nights) were filled with preparing to launch alli, a new weight loss product from GlaxoSmithKline.

Prior to joining GSK in 1995 Ken’s background was concentrated in the marketing ofconsumer package goods and services with such companies as RJR Nabisco, General Foods and Northwest Airlines. Overseas his expertise in relationship marketing was utilized in several start-up situations in Japan and England. He holds an MBA fromWharton.