Dr. Joseph Plummer is the Chief Research Office at the Advertising Research Foundation. As the ARF's Chief Research Officer, Joe's primary role is to insure that the ARF not only provides industry leadership on critical advertising and marketing issues but also determines how those issues can be positively impacted by intelligent and creative research.

Joe, previous to his appointment at the ARF, was Executive Vice President, Director of Research & Insight Development for McCann-Erickson WorldGroup. In this post, he was WorldGroup's top knowledge officer with regard to insight-development methods, strategic research quality and employee training and standards.

Previously at McCann, Joe was Executive Vice President, Director of Brand Strategy on Global Accounts for McCann-Erickson WorldGroup. Prior to joining McCann-Erickson in 1997, Dr. Plummer was Vice Chairman and Worldwide Planning Director at DMB&B advertising and a member of the DMB&B Board of Directors and the Executive Committee. Earlier, from 1995-1997, he was Vice Chairman of ASW, a worldwide research firm, and a Board Director of the firm from 1995-1999.

Dr. Plummer earned a B.A. from Westminster College and a master's and doctorate from Ohio State University. He has served as Chairman of the Research Committees for the American Association of Advertising Agencies and the American Marketing Association, and as a Trustee of the Marketing Science Institute. He was also President of the Youth Guidance Board of Directors in Chicago, a past Trustee of Episcopal Charities and of Westminster College.  He is currently the editor of the Journal of Advertising Research. He has published in numerous publications, including The Journal of Advertising, Journal of Business Research, Journal of Marketing and Journal of Marketing Research. He is on the Board of Directors of Unisunstar BV and Business for Diplomatic Action. Dr. Plummer teaches Advertising and Integrated Communications in the Columbia MBA Program.