He hosts a popular marketing blog and podcast called The Hopkinson Report, which mixes entertaining coverage of new media marketing trends, interviews with entrepreneurs, and analysis of companies driving the growth of the digital age. His energetic and passionate approach has been called "audible caffeine."

Jim also teaches a class on social media strategy at New York University, enjoys serving as a mentor for young business professionals, and was named one of min's "Top 21 Social Media Superstars" in 2009. He is self-publishing a book on Salary Negotiation.

An avid sports fan, prior to Conde Nast Jim spent 8 years at ESPN, and before that was the third employee at a startup that pioneered the use of MPEG video. Jim has a BS in Business Administration from Bryant College.