Schedule Included:
10:30am - 11:15am: Keynote Presentation: Spafax's Arjun Basu and Air Canada's Louise Mckenven share insights on how one of the world's largest airlines drive results through custom programming.
11:15am - 12:15pm: How design impacts content: featuring Maciej Jazwiecki, CEO, Novimedia of Poland; Mark Jarecke, Creative Director, FOUR32C and Todd Gilmour, Executive Design Director, Dow Jones Content Lab; how the architectural facets of design create, engage and captivate audiences.
12:15pm - 1:15pm: Lunch and Networking
1:15pm - 2:00pm: Betsy Frank, Chief Research and Insights Officer, Time Inc. and Carl Marci ,M.D., CEO and Chief Science Officer of Innerscope Research share a ground breaking study that utilizes biometric measures to monitor the conscious and unconscious responses of consumers as they engage naturally with media.
2:00pm - 2:30pm: JR McCabe,VP, Business Development and Sales at Meredith Video Studies speaks about video content: a game changer in content marketing.
2:30pm - 3:00pm: Closing Remarks and Networking
