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The Content Council

Content Reimagined - The Future of Content

Jul 24, 2014
Scandinavia House
58 Park Avenue
New York, NY 10016

It’s no secret that content is a driving force in today’s marketing universe. But will it stand the test of time? How can content marketers evolve to stay relevant and ahead of the pack? How will technology affect or evolve our content marketing strategies? What does the future of content marketing hold?
 
These thoughts weigh heavily on content marketers around the world, inspiring both exciting possibilities and loaded questions. Hear from our speakers as they share their insights on the future landscape of content marketing.
 
To view the conference program, please click here >>

Check out the conversation from the day! #content14 @ContentCouncil


AGENDA

8:00 – 9:00 Members only breakfast with speakers

8:30 
 9:00 Non-Member registration and breakfast

9:00 – 10:00 Opening Keynote: Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s). 

10:00 – 11:00 Content Marketing: The Next Wave
With 100 hours of video being uploaded to You Tube every minute, 30-billion posts created monthly on Facebook, and 838-billion email marketing pieces sent last year in the US, how can a brand make content that stands out from the crowd? What is the secret to developing visually stunning, quality editorial that resonates with its intended audience? We'll ask our panel about the techniques and strategies they use to make a difference with content and where they see the future of content going.

• Moderator: Lori Greene, ‎Senior Partner, Director of Content, Maxus
Michael Brenner, Head of Strategy, NewsCred and editor the B2B Marketing Insider blog
Georgia Galanoudis, Managing Director New Business Development, Meredith Xcelerated Marketing (MXM) 
• Tomas Kellner, Managing Editor of GE Reports, GE
John von Brachel, ‎Senior Vice President and Director of Thought Leadership Integration, Bank of America

11:00 – 11:15 Break

11:15 – 12:00 Intersection of Technology and Creativity
Weight Watchers is known for being a leader in its industry and has content at its core.  They are committed to technology, supporting members where they are and when they need to engage.  At the roots of the Weight Watchers member experience is information:  storytelling, education, and content sharing.   Empowering and actionable guidance, beautifully and strategically presented - design is critically important to the overall impact. This Q&A between Andy Seibert, Chairman of The Content Council, and Theresa DiMasi, Weight Watchers' editor-in-chief, will focus on the creative evolution of content at Weight Watchers, its increasingly important role, and its intersection with technology.

•  Andy Seibert, Chairman of The Content Council and Managing Partner, Imprint
•  Theresa DiMasi, Editor-in-Chief, Weight Watchers

12:00 – 12:45 Facilitated Round Table Discussions
This session will gather CEOs, CMOs, presidents and other marketing experts together for a stimulating exchange of information, ideas and insights. You will have a rare opportunity to swap notes with peers facing similar challenges to your own. 

Facilitators:
Georgia Galanoudis, Managing Director New Business Development, MXM
Julie Hochheiser Ilkovich, Managing Partner & President, Editorial Operations, Masthead Media Company
Gary Johnson, President, MSP Communications
Rebecca Loveridge, Vice President, Marketing, McMURRY/TMG
Catherine McManus, SVP, Content and Social, North America Marketing, Citi
Jaci Ponzoni, SVP of Custom Content, Pace Communications
• Andy Seibert, Chairman of The Content Council and Managing Partner, Imprint
Joe Stella, VP of New Business, GLC

12:45 – 1:45 Lunch 

1:45– 2:05 Showcase of Ceros Technology Platform - A digital canvas for creating beautiful interactive content experiences without developers

2:05 – 3:05 How Technology Is Shaping the Future of Content 
Technology has allowed the masses to become content creators, subject matter experts, and even media moguls.  The marriage of content and tech has been a lasting union that seems to grow stronger with time (It is safe to say, everyone is addicted to their smartphone).  With wearables, robotics, and beacons all the rage, where is the technological revolution heading and how can content not just move with the speed of change but thrive as consumers are inundated with messages?Our panelists will outline the challenges and opportunities that come with the inevitable evolution of technology.

• Moderator: Samantha Murphy Kelly, Senior Tech Correspondent, Mashable
Brad Alperin, VP of Strategy, 360i 
Lisa Hu, VP, Business Development, Blippar
• Maya Mikhailov, Executive Vice President and Co-Founder, GPShopper

3:05 – 3:20 Break

3:20 – 4:20 Keynote: Nico Abbruzzese, Director of Creative Technology, Metalworks by Maxus 
The world of content has changed dramatically in the last few years for both brands and consumers.  A whole new approach is emerging that’s shaping the future of content and experiences – it’s about building stronger personalized connections between brands and their consumers rather than via mass marketing.  So, what comes next?  How can we  remain relevant in a world that is overexposed and biased? The answer certainly is not more of the same just in different formats.  Instead it’s about looking at creativity and technology along with content to help solve some of the most vexing issues facing us today.

4:20 – 4.30 Closing Remarks 

4.30 – 6.00 Networking reception

Cost
Student $100 (includes networking event)
Member $175 (includes Member breakfast and networking event)
Non-member $250 (includes networking event)
Afternoon networking event only 4:30 – 6:00 $50

Receive $25 off each ticket after your first two full price tickets!
Email Gemma Rainer for details.

2014 PEARL AWARDS ARE NOW OPEN FOR ENTRY!