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The Content Council

2012 Custom Media Day

Jul 18, 2012
Scandinavia House
58 Park Avenue South
New York, NY 10016


Monetizing Content in a
Multi-Platform World


On July 18, top custom content decision-makers came together for a full day of networking, great presentations on monetizing content from thought-leaders in the B2B and B2C sphere, food and delicious cocktails.

In association with

Schedule: July 17
6:00 - 8:00pm: Pre-Party at Heartland Brewery Burger


Schedule: July 18
8:00 - 9:00am: Breakfast

9:00 - 9:45am: Jon Steinberg, President, BuzzFeed will be discussing how BuzzFeed is partnering with global brands to create sharable content
9:45 - 10:15am: Abby Marks, Associate Director, OgilvyEntertainment will discuss what makes Ogilvy's integrated marketing campaigns so successful, using Ogilvy's new branded entertainment measurement tool. 

10:15 - 10:45am: Networking and Snacks

10:45 - 11:30am: Shane Rahmani, VP of Business Development & Strategy, Thrillist Media Group will discuss the role e-commerce plays in Thrillist's business model
11:30 - 12:00pm: Tim Washer, Marketing Strategist/Corporate Comedian will discuss the benefits of comedic content and social media in B2B marketing

12:00 - 1:30pm: Networking and Lunch

1:30 - 2:00pm: Rob Jekielek, Director, Reputation Institute will discuss global reputation strategy and the role of the enterprise in driving consumer behavior
2:00 - 2:45pm: Brad Harrison, Group Brand Director, Schick/Energizer will discuss Schick's integrated content program

2:45 - 5:00pm: Networking and Cocktails
 

Speakers

Vice President of Business Development and Strategy, Thrillist Media Group
President, BuzzFeed
Associate Director, Strategy & Operations, OgilvyEntertainment
Marketing Strategist/Corporate Comedian, TimWasher.com