During Custom Media Day 2010 on July 28, Jim Hopkinson, marketing director at Condé Nast Digital, brought his infamous "audible caffeine" to an informative and engaging keynote presentation.
Dan Blank, founder of We Grow Media, pointed to success stories like Demand Media, Flipboard and Radian6 as examples of workflows and user interfaces that are impacting content and driving new revenues. He also shared the 10 online engagement tactics at the top of his list.
Custom Media Day Agenda
| 8:00am: | Registration, Networking and Continental Breakfast |
| 9:00am: | Welcome by Joe Pulizzi, Junta42 - Latest Content Marketing Research and Opportunities for Content Providers |
| 9:35am: | New Media Opportunities for Custom Publishers - Experts will discuss the opportunities for publishers with new media devices such as smartphones, the iPad, and more. |
| 10:40am: | Break and Networking |
| 11:00am: | Developing Real Online Engagement Tactics with Your Clients - Dan Blank, Founder, We Grow Media |
| 12:00pm: | Lunch |
| 12:20pm: | Jim Hopkinson, Wired magazine, details Wired's content strategy and where opportunities lie for custom content providers |
| 1:15pm: | Xerox Content Strategy: Under the hood - Jeannine Rossignol, Vice President, Marketing Programs, Xerox Global Services |
| 2:30pm: | Web Content Strategy: How to profit from this growing industry - Ian Alexander, Vice President of Content, Eat Media |
| 3:20pm: |
Open Q&A session on the Future of Custom Media |
| 3:45pm: | Cocktail Reception |
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(Part 1): During Custom Media Day 2010 on July 28, Jim Hopkinson, marketing director at Condé Nast Digital, brought his infamous "audible caffeine" to an informative and engaging keynote presentation. |
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(Part 2): During Custom Media Day 2010 on July 28, Jim Hopkinson, marketing director at Condé Nast Digital, brought his infamous "audible caffeine" to an informative and engaging keynote presentation. |
|
During Custom Media Day 2010 on July 28, Dan Blank, founder of We Grow Media, pointed to success stories like Demand Media, Flipboard and Radian6 as examples of workflows and user interfaces that are impacting content and driving new revenues. He also shared the 10 online engagement tactics at the top of his list. |
Speakers
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Vice President, Marketing Operations and Sales Enablement, Xerox Global Services North America
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