Lori Rosen is Executive Director of the Custom Content Council, a position she accepted in May of 2002, when the organization became an independent entity. The CCC is a member organization with the primary goal of helping members increase their custom publishing business. This is done through a combination of proprietary research initiatives, CCC web site promotion, vibrant membership meetings and an ongoing public awareness campaign. Since Rosen took over the helm of CCC, membership has grown from 25 to 87 companies.
Rosen is also President of The Rosen Group, a full service public relations firm headquartered in New York City. The firm implements national media campaigns with an emphasis on consumer and business press. The Rosen Group represents several national magazines including Kiplinger’s Personal Finance Magazine, AARP The Magazine, Cooking Light, Success, Smithsonian, Cottage Living and Sunset. In addition, The Rosen Group produces top quality, original collateral material, direct mail pieces and information brochures.
Rosen began her public relations career in 1977 at John Adams Associates Inc., a Washington, DC based public relations firm. She was involved in public awareness campaigns for major trade associations including the Environmental Industry Council, American Pyrotechnics Association, Juvenile Diabetes Foundation, Investment Company Institute, Home Recording Rights Coalition and Chemical Manufacturers Association.
In 1980, Lori moved to New York to open an office for John Adams Associates, serving as the New York liaison for the Washington firm. New York projects included the implementation of a media tour on child safety seats for Chrysler Corporation and executive speaking engagements for American Express Co.
Entering advertising sales in 1982, Rosen handled sales and marketing for the retail advertising category at Fairchild Publications. A year later she was involved in the launch of a giftware trade publication, where she was the number one advertising sales executive.
Rosen is a graduate of The George Washington University and resides in Upper Saddle River, New Jersey. She lives with Marshall Grupp and their two children, Holden and Cyerra. Rosen is passionate about politics and running.