President, Leverage Media
Immediate Past Chairman

Mike Winkleman, president of Dobbs Ferry, NY-based Leverage Media, is a long-time magazine packager, business editor, and journalist. His interest in custom publishing was first piqued in the early 1990s when, as special reports editor at Adweek, he covered developments in the fledgling custom publishing industry. After writing a number of articles about custom publishing for Folio, Mike joined forces, in 1992, with a small New York-based integrated marketing firm to launch what turned out to be a short-lived custom publishing venture called Consultancy Publishing. After that venture folded, Mike went on to develop a specialty in business-to-business custom publishing, running the Business Magazines Division at Faulkner & Gray, leading custom publishing efforts at American Lawyer Media and Chief Executive magazine, and developing custom publications for law firms, management consulting firms, and technology companies. In 2001, he launched Leverage Media, a virtual enterprise dedicated to “thought leadership marketing.” Among the company’s current clients are such law firms as WilmerHale, Goodwin Procter, and Patton Boggs, as well as such outsourcing, technology, and health care companies as Convergys, Neoware, and Hudson Health Plan.

An active member of the Custom Publishing Council since 2002, Mike helped to develop and run the Council’s successful annual awards show, The Pearls; captained the group’s research activities in 2005; and created and taught a full-day course in custom publishing in conjunction with the Center for Publishing at New York University’s School of Continuing and Professional Studies. In 2006, he was elected president and chairman of the CPC’s board.

Mike lives in Hastings-on-Hudson, NY, with his wife and three children. His wife, Andrea Olstein, serves as Leverage Media’s COO.