Founder, Bespoke Advisors
CCC Board Member

Joseph Barbieri is the Founder of Bespoke Advisors,a boutique strategic consulting and business development advisory serving the media, publishing and marketing communications sectors. Bespoke is uniquely positioned to help media companies, agencies and brands leverage the strategic importance of content and the power of storytelling as they navigate the ever-evolving traditional, digital, social media and technology disruption landscapes.

A marketing industry leader and expert in content marketing, Joseph brings more than 20 years of business development, marketing, media, advertising, publishing and executive leadership experience to the CCC Board. His talent for growing relationships across multiple business categories has resulted in successful working relationships with global and North American blue-chip clients like P&G, GIECO, Bank of America, Aeroplan (AIMIA), Century21, Scotiabank, Mazda International, Sobeys, Canadian Tourism Commission, GM, Sotheby’s, L’Oreal, Kroger, Kraft Foods, Coca-Cola, Sears and more.

Joseph was responsible for securing one of North America’s largest branded media programs for P&G Beautyreaching 11 million consumers in Canada and the United States. Joseph’s accomplishments also include the launch of the GEICO NOW custom media program to 11 million customers across the U.S., and he took a lead role in the development and launch of the Mazda Zoom Zoom Global CRM program that reached nine countries in five languages, including the UK, U.S., Canada, Germany, Spain, Japan, Australia, New Zealand and in South America.

Joseph Barbieri is the former Senior Vice President Marketing & Business Development at Totem Brand Stories and Javelin Custom Publishing, and VP Content Solutions at TC. Transcontinental. Under Joseph’s leadership Totem Brand Stories (formerly RedwoodCC) grew from a team of 12 to over 150 making it a North American category leader. Joseph is also an alumnus of the London-based (UK) Redwood Group, where he successfully managed North American and global collaboration with executive leaders within the Omnicom Group agency network, including BBDO, Proximity, Integer, Fleishman Hilliard, Targetbase, Interbrand and more. He was responsible for RedwoodCC’s rebranding effort and the launch of the Totem brand, and played a key M&A role to support the acquisition of Totem by TC. Transcontinental Inc., a leading North American marketing communications company with more than $2.2 billion in annual revenues.

During his time with TC. TranscontinentalJoseph was responsible for forging an integrated North American go-to marketing strategy combining seven newly acquired digital marketing services agencies with total annual revenues of $125M and with a staff of 900 employees.

Joseph also held a senior role with Globe & Mail, a leading North American news media company and a division of the Thomson Reuters group. He also led an award-winning entrepreneurial independent publishing venture. He holds degrees in Economics and Business, is a frequent speaker at industry events and has served as lecturer at Ryerson University’s School of Journalism.

As an industry leader and market innovator, Joseph brings an enthusiasm for embracing change and new ideas that has been a hallmark of his career and has earned him the respect and loyalty of co-workers and industry peers alike. He demonstrates an unwavering commitment to excellence that has been a key factor in delivering results that have earned numerous industry awards across North America.

In addition to his work as a member of the Board of Directors for the Custom Content Council in New York, he serves on the Board of Governors at Villa Charities’ Columbus Center in Toronto.