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Custom Content Council

Craig Waller

President Airline Media, CMO, Pace Communications
CCC Board Member

Craig oversees the content operations at Pace and is responsible for the strategy and development of our overall business. He has extensive experience in heading up digital, design and content agencies within the world’s leading marketing services agency groups. Craig was one of the key players in the rise of the customer publishing agency sector in the UK and one of the first to lead the perception of the sector as vital in helping organizations to develop more profitable customer relationships.

Craig co-founded the leading UK customer publishing agency, Cedar Communications, in 1992. The Company publishes British Airways’ High Life – one ofCampaign’s “Magazines of the Millennium” – and developed The London Magazine as the capital city’s leading residential property title. Omnicom acquired Cedar in 1996 and Craig was part of the successful growth of DAS - the Marketing Services division of Omnicom, which also includes Interbrand, Rapp Collins and other leading marketing agency groups. He left to head up an agency group within Chime Communications – a leading, publicly quoted communications business based in London.

Since arriving at Pace Communications in 2004, Craig has led the rapid growth of the company to encompass a broad range of new clients and projects and has been responsible for the development of the thriving digital practice. He leads the team that produces Four Seasons Magazine – a recent recipient of the Pearl Award for ‘Best-in-Class’ for integrated content programs.

Born in Wales, brought up in East Africa and a graduate of Durham University in England, he is an active sportsman (although he finds his cricketing skills in little demand), a wine enthusiast and inveterate traveler. He now lives in Greensboro, NC.