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Custom Content Council

Andrew Seibert

President, SmartMoney
CCC Board Member

Andrew Seibert is responsible for the circulation, advertising and marketing operations of SmartMoney magazine as well as for SmartMoney.com and Custom Solutions, the company’s successful custom publishing arm.  SmartMoney is wholly owned by Dow Jones & Company, publisher of The Wall Street Journal, Barron’s and MarketWatch, among others.

Seibert joined SmartMoney in 1999 as creator and vice president/publisher of the Custom Solutions division, whose printed communications reach more than 13 million investors each quarter.  Over the past ten years, Custom Solutions has become the top custom publisher in financial services, building a roster of more than a dozen blue-chip clients.  The communications created by Custom Solutions have won its clients more than 250 key awards, including STAR, Astrid, Pearl and Xerox PIXI awards. 

Before joining SmartMoney, Seibert was general manager of Money magazine’s Education Services, a division of Time Inc. that focused on retirement and investment-education products, from 1996 to 1999.  He also served as vice president of marketing at a division of GE Capital from 1994 to 1996, and as a marketer at American Express Travel Related Services from 1989 to 1994.