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Custom Content Council

2008 Pearl Award Winners

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Excellence in Design

Best New Newsletter

Gold: Solage, DCP
Silver: RED, Rogers Publishing, Ltd
Bronze: Cancer Prevention Works, Rodale Custom Publishing

Best New Publication/Magazine

Gold: ThinkMoney, T3 Publishing
Silver: Goodyear Serwis, Novimedia
Bronze: Seasons, Redwood Custom Communications

Most Improved Publication (Less than 50,000)

Gold: Draeger’s Cooking, DCP
Silver: The Approach, MacDUFF
Bronze: Metro Plus Health Letter, McMurry Inc

Most Improved Design (More than 50,000)

Gold: Escape, Great Water Media
Silver: Tourneau Times, Rodale Custom Publishing
Bronze: AAA Traveler, Pace Communications

Best Cover (Less than 50,000)

Gold: Luxury Travel Guide, Faircount Media Group
Silver: HemAware, The Magazine Group
Bronze: Ideal Comunitário, Cross Content

Best Cover (50,000-250,000)

Gold: Ethisphere, Mindspace Inc.
Silver: Four Seasons Magazine, Pace Communications
Bronze: Big Ideas in Technology, Leverage Media

Best Cover (More than 250,000)

Gold: Deliver, Campbell-Ewald
Silver: Sky, Pace Communications
Bronze: Access, Meredith Integrated Marketing

Best Overall Design (Less than 50,000)

Gold: Gillette: The Best a Man Can Get, Time Inc. Content Solutions
Silver: MCOm, McMurry Inc.
Bronze: Design Annual, Staywell Custom Communications

Best Overall Design (50,000 – 250,000)

Gold: Momentum, Journal International Verlag
Silver:  Proto, Time Inc. Content Solutions
Bronze:  Four Seasons Magazine, Pace Communications

Best Overall Design (More than 250,000)

Gold: Deliver, Campbell-Ewald (USPS)
Silver: Pure Canada, Spafax Canada (Canadian Tourism Commission)
Bronze: Shine, Transcontinental Custom Communications (Dove/Unilever)

Best Opening Spread (Less than 250,000)

Gold: Big Ideas in Technology, Leverage Media
Silver: Realize, McMurry Inc.
Bronze: Cleveland Clinic Magazine, The Magazine Group

Best Opening Spread (More than 250,000)

Gold: All Animals, Time Inc. Content Solutions
Silver: Zoom-Zoom, Redwood Custom Communications
Bronze: Access, Meredith Integrated Marketing

Best Special Issue

Gold: Capital Thinking, Leverage Media
Silver: 2008 Masters Journal, Golf Digest Publications
Bronze: Endless Vacation, Story Worldwide

One-Shot

Gold: Next*,DCP
Silver: Advisor Life, Pace Communications
Bronze: 2008 Shale Gas Resources Map, Hart Energy Publishing

Best Use of Illustration (Less than 50,000)

Gold: Independent School, The Magazine Group
Silver: In Good Health, Hope Health
Bronze: Capital Thinking, Leverage Media

Best Use of Illustration (50,000-250,000)

Gold: Little Brown Book, Rodale Custom Publishing
Silver: You Magazine, McMurry Inc.
Bronze: Proto, Time Inc. Content Solutions

Best Use of Illustration (More than 250,000)

Gold: Sky, Pace Communications
Silver: Deliver, Campbell-Ewald
Bronze: New Outlook, Redwood Custom Communications

Best Use of Photography (Less than 50,000)

Gold: Experience Bermuda 2008/09, HCP/Aboard Publishing
Silver: The Mills: Retail Versatility, Pentom Custom Meida
Bronze: Independent School, The Magazine Group

Best Use of Photography (50,000- 250,000)

Gold: Four Seasons Magazine, Pace Communications
Silver: EnRoute, Spafax
Bronze: The Ritz-Carlton, McMurry Inc

Best Use of Photography (More than 250,000)

Gold: Hemispheres Magazine, Pace Communications
Silver: Spirit, Pace Communications
Bronze: Rouge, Javelin Custom Publishing

Best Use of Typography

Gold: Independent School, The Magazine Group
Silver: In Good Health, Hope Health Custom
Bronze: Capital Thinking, Leverage Media

Best Tie-In with Corporate Marketing 

Gold: On Investing, Custom Solutions from Smart Money
Silver: Bei Uns Zu Hause, Kircher Burkhardt GmBH
Bronze: AT&T, Time Inc. Content Solutions

Excellence in Digital

Best Web Publication

Gold: F2, Fader Media
Silver: You24 Online Magazine, Rodale Custom Publishing
Bronze: Cobalt-Create Your Own, Campbell-Ewald

Best Integrated Print and Web Program 

Gold: Stir, Hanley Wood Marketing
Silver: The Knot/The Nest, The Knot Inc.
Bronze: Lexus Magazine, Story Worldwide

Best E-Newsletter

Gold: On Air, Spafax Canada)
Silver: Stir eExtra, Hanley Wood Marketing
Bronze: Focus, McMurry Inc.

Best Microsite

Gold: Junta42.com, WhiteSpace Creative / Z Squared Media
Silver: Janus Report, McMurry Inc.

Best Blog

Gold: Junta42 Blog, Z Squared Media

Best Use of Alternative Media or Multimedia Technology

Gold: National Small Business Summit Website, Hammock Inc.
Silver: Behind the Team, The Marketing Arm
Bronze: ASAE Gold Circle Awards Online Video, The Magazine Group

Best Interactive Tool

Gold: You24 Online Magazine, Rodale Custom Publishing

Best Web Feature or Article

Gold: You24 Online Magazine, Rodale Custom Publishing
Silver: Dog’s Life, D Custom
Bronze: You24 Online Magazine, Rodale Custom Publishing

Best Overall Web Design

Gold: Cygnuscustommarketing.com, Cygnus Business Media
Silver: You24 Online Magazine, Rodale Custom Publishing
Bronze: Lexus Magazine Online, Story Worldwide

Best Achievement of Corporate Objectives

Gold: Lamaze: Pregnancy, Birth & Beyond Online Magazine Extension, Rodale Custom Publishing
Silver: TenetNurse.com, Gannett Healthcare Group
Bronze: VitalCare, The Pohly Company

Best Launch or Relaunch

Gold: Guide 2 Gaming, Future Plus
Silver: You24 Online Magazine, Rodale Custom Publishing
Bronze: Lexus Magazine Online, Story Worldwide

Excellence in Strategy

Best Launch or Re-launch B2B

Gold: Wal-Mart World, Rodale Custom Publishing
Silver: FedEx Kinko’s We, Hanley Wood Marketing
Bronze: The Year in Preview 2008, Leverage Media 

Best Launch or Re-launch B2C

Gold: Lamaze: Pregnancy, Birth & Beyond, Rodale Custom Publishing
Silver: Show Magazine, Spafax Canada
Bronze: Keeping You Healthy, Staywell Custom Communications

Best Tie-In with Integrated Marketing Campaigns

Gold: Smart & Simple, Rodale Custom Publishing
Silver: Shine, Transcontinental Custom Communications
Bronze: Little Pink Book, Rodale Custom Publishing

Best Distribution Strategy

Gold: Deliver, Campbell-Ewald
Silver: Air Miles Inspired Living,  Rogers Publishing, Ltd.
Bronze: VitalCare, The Pohly Company

Best Achievement of Corporate Objectives B2B

Gold: Wal-Mart World,Rodale Custom Publishing
Silver: Good Fun, DCP
Bronze: Advisor Life, Pace Communications

Best Achievement of Corporate Objectives B2C

Gold: Little Brown Book, Rodale Custom Publishing
Silver: WebMD the Magazine, The Magazine Group
Bronze: Look Good Feel Better, Transcontinental Custom Communications

Best Proof of Return on Investment

Gold: Little Pink Book, Rodale Custom Publishing
Silver: Mobile, Spafax Canada
Bronze: Corvette Quarterly, Campbell-Ewald

Excellence in Editorial

Best Column

Gold: diane, Rodale Custom Publishing
Silver: US Airways Magazine, Pace Communications
Bronze: Cabela's Outfitter Journal, Grand View Media Group

Best New Newsletter

Gold: Cancer Prevention Works, Rodale Custom Publishing
Silver: Eco@Home, Lexicon
Bronze: UPS Compass, Story Worldwide

Best New Magazine

Gold: Are You? CENTRAL, Emphasis Media Limited
Silver: Mobile, Spafax Canada
Bronze: Whole Foods Market, Active Interest Media

Best Cover Lines

Gold: CBS Watch!, McMurry Inc.
Silver: US Airways Magazine, Pace Communications
Bronze: WebMD the Magazine, The Magazine Group

Most Improved Publication

Gold: Girl Scout Leader, Spot On media
Silver: The Approach, MacDUFF
Bronze: Four Seasons Magazine, Pace Communications

Best Feature/Article/ Package (Less than 250,000)

Gold: Captial Thinking, Leverage Media
Silver: Renaissance, Pace Communications
Bronze: Nyse Magazine, Time Inc. Content Solutions

Best Feature/Article/Package (More than 250,000)

Gold: Look Good Feel Better, Transcontinental Custom Communications
Silver: All Animals, Time Inc. Content Solutions

Best Overall Editorial (Less than 50,000)

Gold: Centurion, Journal International Verlag
Silver: 360° The Merrill Lynch Leadership Magazine, Spot On media
Bronze: American Spirit, Hammock, Inc.

Best Overall Editorial (50,000 – 250,000)

Gold: Cleveland Clinic Magazine, The Magazine Group
Silver: Big Ideas in Technology, Leverage Media
Bronze: Cent$, AA Publishing

Best Overall Editorial  (More than 250,000)

Gold: Acura Style, Javelin Custom Publishing
Silver: Lasting Moments, Meredith Integrated Marketing
Bronze: Pure Canada, Spafax

Best Regular Department

Gold: Hemispheres Magazine, Pace Communications
Silver: Little Brown Book, Rodale Custom Publishing
Bronze: Four Seasons Magazine, Pace Communications

Best Special Issue

Gold: Little Pink Book, Rodale Custom Publishing
Silver: Fresh, The Pohly Company
Bronze: Deliver, Campbell-Ewald

Best One-Shot

Gold: Fight On, Doubledown Media  
Silver: MasterCraft, D Custom
Bronze: Next*, DCP

Best International Publication

Gold: Automation Today Asia Pacific, Penton Custom Media
Silver: Four Seasons Magazine, Pace Communications
Bronze: Lamaze: Pregnancy, Birth & Beyond, Rodale Custom Publishing

BEST IN CUSTOM

The Best in Custom Award recognizes products that achieve overall excellence in the following categories: editorial, design, strategy, distribution, and fulfillment of the client’s marketing objectives.

This year’s award was presented to Centurion, published by Journal International Verlag.

Best in Custom Finalists:

Little Brown Book, Rodale Custom Publishing
Wal-Mart World, Rodale Custom Publishing
Gillette: The Best a Man Can Get, Time Inc. Content Solutions
Momentum, Journal International Verlag
Deliver: Campbell-Ewald
Hemispheres Magazine, Page Communications
Centurion, Journal International Verlag
Cleveland Clinic Magazine, The Magazine Group
Acura Style, Javelin Custom Publishing