The hottest form of branded content--be it on the web, in times square, at a conference, or in an exhibit hall--is video. Here's what the fuss is all about.
Tech companies increasingly rely on custom content to build communities, maintain relationships, and compete in a turbulent industry.
Biometrics and video let researchers track what consumers see--and how they feel about it.
Now that content is hot, the 800-pound advertising and PR agencies are calling themselves content marketers. But are the Mad Men up to the task?
Make sure your audiences are getting content specific to their location.
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