client objectives
Objectives
- Dimensionalizing Whole Foods Market’s Mission: “Whole Foods, Whole People, Whole Planet” is the objective of the Whole Foods Market Magazine.
- Whole Foods Market Magazine was developed to inspire consumer’s taste for healthy eating. This publication, through its dedicated content, serves to enhance customers’ commitment to a healthy lifestyle for themselves and the planet.
- Develop closer relationships with Whole Foods Market’s target – optimizing customers’ commitment to a healthy lifestyle for themselves and for the planet
- Educate consumers about Whole Foods Market’s new healthy eating initiative, Health Starts Here, focusing on the link between eating healthy and improved overall health
execution
Solution
- Whole Foods Market – a 68-page print magazine developed to inspire consumer taste for healthy eating. Distributed free in-store to Whole Foods Market customers in North Atlantic region
- A bi-annual publication, Whole Foods Market magazine provides readers with fresh, practical ideas and tips about food and living a healthy lifestyle. Editorial includes easy, affordable seasonal eating pointers, entertaining ideas, simple ways to live a greener life, relevant products, advice from industry experts, WFM suppliers and passionate team members, and news about the nutritional benefits of foods.
- The primary target base of Whole Foods Market magazine is 25-54 years old with kids, 55-64 without kids; skews more female; HHI $75k plus. The magazine also provides communications benefits to secondary targets, including the Whole Foods Market Team, suppliers and other stakeholders.
- In keeping with the healthful, all-natural goodness of the Whole Foods Market experience, Whole Foods Market magazine design reflects the roots and heart of its core fresh product offerings.
results
The Whole Foods Market Magazine launched in Spring 2010 in the North Atlantic region and will be extending to other regions in 2012.