client objectives
Increase online sales of Breville’s marquee home espresso maker.
execution
Tippingpoint Labs produced video content and posted it retailer-branded syndicated pages. These pages were then pulled into the retailers' sites where consumers could learn more about the espresso maker.
results
The Breville espresso machine sold 15 times more units on BestBuy.com than it had in the previous month. With the page hosted on its own server, Breville was able to monitor the traffic directly and measure the impact on sales.