client objectives
Southwest wants Spirit and its digital offerings to reinforce the brand and enhance the in-flight experience.
execution
The magazine reinforces the brand by delivering fun and lively editorial content with a fresh design approach. Spirit recently launched an innovative “Follow-up System” to take action online with what they read in the magazine, offering a new way for advertisers to reach the magazine’s 3.4 million monthly readers.
results
The success of the program is based on advertising sales revenue and customer engagement and feedback.