client objectives
Establish thought leadership in the industry and demonstrate how consumers are adopting Bluetooth technology in their personal lives and careers.
execution
The print and digital editions expand and refine the Bluetooth brand through strong editorial content and striking design. This is achieved through case studies and other real-world examples—demonstrating Bluetooth technology’s pre-eminence in short-range wireless connectivity. The digital issues take advantage of interactive capabilities, such as social media sharing, animation, video, audio, Web links and navigation, available through digital platforms such as iPad, iPhone, Kindle and rich-media Flipbook.
results
SIGnature boosts mindshare among member companies, by showcasing what their counterparts are thinking and doing.