client objectives
To measure the impact of one of their client’s custom printed publication on in-store sales.
execution
As consultants, Tippingpoint Labs used digital tools including Google Insights for Search to measure publication's aggregated digital reach. We created a report measuring the client’s brand awareness over time, looking at search volume, website traffic, and social media mentions.
results
We demonstrated that highly-featured products were purchased in greater quantities right after the magazine arrived in mailboxes. We were able to show conclusively that the magazine drove sales.
This report proved that publishers can more strongly target their audiences and push customers towards both sales and greater awareness.