client objectives
When HP Enterprise Services decided to relaunch Innovation INSIGHT, a monthly webcast series, it turned to D Custom for its expertise. Like other B2B companies, HP was looking for a way to leverage the content being created for the webinars in a way that would heighten awareness, increase participation, and build a community of internal and external thought leaders.
execution
The result is a multiplatform program that takes advantage of microblogging trends and B2B social networking. D Custom created a strategic content plan designed to improve SEO by leveraging content across multiple platforms, engage webinar participants through interactive channels like LinkedIn, raise internal awareness by distributing content across internal communication platforms and educate HP's internal audience on how to use the webinars with customers through internal email newsletters and intranet content.
results
HP Enterprise Solutions has been able to leverage the company as an international thought leader in business.