client objectives
- Develop educational resources in support of in-store programming at Babies“R”Us
- Provide moms & moms-to-be with reliable and accurate information about baby-related topics such as breastfeeding, gear and safety
execution
- Developed (3) custom guides for in-store distribution at Babies“R”Us sponsored seminars and special events. Guides included:
- 16-page “Gear Up for Baby” Guide
- 8-Page “Breastfeeding 101” Guide
- 16-page “Super Baby Shower” Guide
- Guides feature baby related content as well as sponsor integration via product images and brand ads
results
N/A