client objectives
Fusionapps, a software services agency, needed a content marketing plan and strategy to attract new business. They wanted to create their own custom content, but needed a structure to drive their efforts.
execution
Tippingpoint Labs helped Fusionapps build an internal newsroom to create content. By hosting a workshop at their offices, we helped their team define roles and responsibilities and create weekly and monthly routines.
We helped Fusionapps create feature formats based on the strengths and skills of each of their contributing employees. The formats were, by design, easily repeatable to achieve efficiency.
results
Not only is Fusionapps creating content more easily and more efficiently, but their leads doubled almost immediately. They have a backlog of content and are branching out into new formats and media types.