Build association awareness and value
Foster member engagement
Capitalize on the strength of The Conference Board brand
Continue to be the source for management news, ideas and opinions to help business people be successful
The Conference Board is a non-profit, non-partisan business membership and research group with representation of C-suite business leaders in more than 60 countries. The organization is well known for its leading economic index and global economic outlooks. Its magazine, The Conference Board Review, launched in 1976 as the association’s publication of ideas and opinion, but recently, TCBR's staff wanted to take it further in terms of its presentation, design, and its digital property: www.tcbreview.com. With GLC's help, the updated design is modern and streamlined and helps communicate ideas to the readers in a more powerful way. In addition, the magazine's microsite will now feature rich media such as podcasts and video interviews with business experts from around the world.