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Custom Content Council

The Conference Board Review

The Conference Board Review

Publisher: GLC Custom Media
Client: The Conference Board
Circulation: 24,000
Audience: business leaders and managers

client objectives

 

Build association awareness and value

Foster member engagement

Capitalize on the strength of The Conference Board brand

Continue to be the source for management news, ideas and opinions to help business people be successful

 

 

execution

The Conference Board is a non-profit, non-partisan business membership and research group with representation of C-suite business leaders in more than 60 countries. The organization is well known for its leading economic index and global economic outlooks. Its magazine, The Conference Board Review, launched in 1976 as the association’s publication of ideas and opinion, but recently, TCBR's staff wanted to take it further in terms of its presentation, design, and its digital property: www.tcbreview.com. With GLC's help, the updated design is modern and streamlined and helps communicate ideas to the readers in a more powerful way. In addition, the magazine's microsite will now feature rich media such as podcasts and video interviews with business experts from around the world.

 

 

results