client objectives

Already well-known for its lobbying and public policy work, Patton Boggs, a major Washington, DC-based law firm with offices around the world, is looking to showcase its extensive expertise in the areas of business and finance. Capital Thinking gives the firm a platform on which to demonstrate how its approach to business and finance issues is different from that of other law firms because of its well-honed understanding of the ways in which government works. With broad distribution of the magazine to top-level executives and general counsel, the ultimate objective is the help develop business for the firm. The magazine has been successful in supporting and achieving that goal.