client objectives
AAO was utilizing a variety of resources both internal and external to produce their custom member magazine, Bulletin. Bulletin is a membership magazine distributed monthly to 10,000 national and international members of the American Academy of Otolaryngology. Between having to manage and operate all of these resources their budget and staff were stretched very thin. They still needed to provide this membership magazine in both a printed and digital form but needed an easier, more cost-effective way to do so.
execution
Due to our ability to provide all of the components necessary to produce a custom member magazine AAO determined they were better served both from a staffing and a financial stand point to contract publish their magazine with us. With our in-house production, content, design, editorial, inside sales, and distribution resources we are able to produce their custom magazine in a much more efficient way.