client objectives
- Provide first-time moms with a resource guide filled with helpful tips, product information and how-to’s essential for preparing for baby’s arrival
- Opportunityto introduce moms to the Babies“R”Us brand and drive future registries
- Targeted distribution to OB/GYN offices within BRU markets
execution
- Ongoing building and management of OB/GYN list for guide distribution
- Production and Delivery of the 60-page “Becoming US” guide in English and Spanish on a quarterly basis to OB/GYN offices
results
N/A