client objectives
The challenge for pharmaceutical client, AstraZeneca was to create a product that helped them communicate better with the medical membership of the American College of Allergy, Asthma and Immunology while still adhering to increasingly stricter PhRMA codes.
execution
Creating a PhRMA code compliant Maintenance of Certification Study Guide for the company’s sales representatives to use to build communication with doctors and medical professionals in the field of asthma medicine. The study guide provided AstraZeneca with credibility it could leverage with the association to increase awareness of their products. Creating the content in both a print and digital form allowed for flexible and broad delivery of the information to all members of the association.