client objectives
- Position the ANA as the leading voice in the marketing industry
- Establish ANA Magazine as the ultimate source for information on key industry issues and trends
- Dramatically improve event revenue
- Create new programs to increase revenue and extend opportunities to deliver ANA messages
execution
- Redesigned ANA Magazine with a more sophisticated and contemporary look and upgraded content quality
- Developed sales collateral and promotional e-mail campaigns for advertising and event sales
- Created magazine microsite with content from ANA Magazine and insight from ANA national conferences
- Developed special supplements, event dailies and event program books for ANA conferences
results
- Total sales increased by 50% within the first 2 years
- Event revenue increased 280% within 3 years
- Developed unified sales program to cover multiple revenue channels as they were created Developed a high-level positioning strategy for all ANA Media to successfully combat competitive offerings
