client objectives
- Leverage Bonnier’s portfolio (Field and Stream & Parenting) to produce a custom content piece that targets families within the Bass Pro Shops demographic
- Seamlessly align holiday gift ideas available exclusively at Bass Pro Shops within family-focused editorial content to increase sales during the holiday season
execution
- Developed a fifty 52-page Holiday Fun Guide distributed by Bass Pro Shops during the holiday season
- Provided strategic vehicle for partnership marketing
