Publisher: Globe and Mail Custom Content Group
Client: PricewaterhouseCoopers
To cultivate clients and prospective clients through a high-quality, high-production-value business publication profiling corner-suite executives, best practices in various industries, and case studies that demonstrate success and best practices across all sectors. The resulting magazine spotlights...
Publisher: Globe and Mail Custom Content Group
Client: Sunnybrook Foundation
To support the Campaign for Sunnybrook, an ambitious $470-million fundraising effort in support of innovation, patient care and research, the hospital formed a partnership with the Globe and Mail Custom Content Group to deliver a twice-annual magazine and companion online content that would tell...
Publisher: Globe and Mail Custom Content Group
Client: University of Alberta, University Relations
To promote itself as Canada’s most innovative, entrepreneurial and dynamic university, this Western Canadian institution partnered with The Globe and Mail Custom Content Group, both for the credibility of the Globe’s journalism and the reach of its extensive distribution network.
Publisher: AUDE
Client: USP Zdrowie
The change of the magazine's image and content from lifestyle (stars on the cover, interviews, advice concerning everyday life) into popular science. Re-definition of the objectives of the magazine, shifting the emphasis from entertainment and lifestyle materials to science and professional...
Publisher: GLC Custom Media
Client: Inova Health Systems
Communicate key service lines from both the system's perspective and individual hospitals
Drive HealthSource classes and events
Build the hopistal brand and create image awareness
Deliver a solid ROI
Publisher: GLC Custom Media
Client: United Stationers
Help Independent dealers strengthen relationships, manage, and grow their businesses
Provider dealers with focused "how to" tools and resources
Tell Dealer Success Stories
Feature new products and their benefits through advertising
Publisher: GLC Custom Media
Client: The Conference Board
Build association awareness and value
Foster member engagement
Capitalize on the strength of The Conference Board brand
Continue to be the source for management news, ideas and opinions to help business people be successful
Publisher: McMurry
Client: American Le Mans Series
Auto racing league American Le Mans Series (ALMS) came to McMurry seeking a new marketing direction and strategy. The Series is a niche league with a limited event schedule compared to sports like NASCAR, NFL, MLB and NBA. Despite this position, the Series competes for the same fans and sponsors as...
Publisher: The Parenting Group
Client: Bass Pro Shops
Leverage Bonnier’s portfolio (Field and Stream & Parenting) to produce a custom content piece that targets families within the Bass Pro Shops demographic
Seamlessly align holiday gift ideas available exclusively at Bass Pro Shops within family-focused editorial content to increase sales...
Publisher: The Parenting Group
Client: Babies"R"Us
Develop educational resources in support of in-store programming at Babies“R”Us
Provide moms & moms-to-be with reliable and accurate information about baby-related topics such as breastfeeding, gear and safety