Publisher: Journal Communications
Client: Indiana Farm Bureau
In 2010, the Indiana Farm Bureau decided to rethink its existing membership marketing strategy. While the IFB is committed to serving and promoting the agriculture industry, leaders also are aware that of the more than 200,000 farm bureau members, only about 80,000 are farmers. For the IFB, the...
Publisher: Eucalypt Media
Client: The Atlantic on behalf of a Fortune 100 Company
A Fortune 100 company partnered with The Atlantic's integrated marketing department to develop a large-scale custom content program focused on entrepreneurship and innovation that would complement the company's branding efforts. The initiative would involve 27 written business profiles, 4...
Publisher: Shanghai Source Content
Client: Buick Brand, Shanghai General Motors
Buick Owner magazine is the first car customer magazine in China. Shanghai General Motor Company launched the magazine in 2005 as a useful tools of loyalty, differentiation and acquisition. The magazine is delivered to opt-in owners of Buick vehicles and also can be found at dealerships...
To cultivate clients and prospective clients through a high-quality, high-production-value business publication profiling corner-suite executives, best practices in various industries, and case studies that demonstrate success and best practices across all sectors. The resulting magazine spotlights...
Client: Sunnybrook Foundation
To support the Campaign for Sunnybrook, an ambitious fundraising effort in support of innovation, patient care and research, the hospital formed a partnership with the Globe and Mail Custom Content Group to deliver a twice-annual magazine and companion online content that would tell compelling,...
Client: University of Alberta, University Relations
To promote itself as Canada’s most innovative, entrepreneurial and dynamic university, this Western Canadian institution partnered with The Globe and Mail Custom Content Group, both for the credibility of the Globe’s journalism and the reach of its extensive distribution network.
Client: USP Zdrowie
The change of the magazine's image and content from lifestyle (stars on the cover, interviews, advice concerning everyday life) into popular science. Re-definition of the objectives of the magazine, shifting the emphasis from entertainment and lifestyle materials to science and professional...
Publisher: GLC Custom Media
Client: United Stationers
Help Independent dealers strengthen relationships, manage, and grow their businesses Provider dealers with focused "how to" tools and resources Tell Dealer Success Stories Feature new products and their benefits through advertising