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Custom Content Council

Case Studies

Publisher: GLC Custom Media
Client: Inova Health Systems
  Communicate key service lines from both the system's perspective and individual hospitals Drive HealthSource classes and events Build the hopistal brand and create image awareness Deliver a solid ROI
Publisher: GLC Custom Media
Client: United Stationers
  Help Independent dealers strengthen relationships, manage, and grow their businesses   Provider dealers with focused "how to" tools and resources   Tell Dealer Success Stories   Feature new products and their benefits through advertising
Publisher: GLC Custom Media
Client: The Conference Board
  Build association awareness and value Foster member engagement Capitalize on the strength of The Conference Board brand Continue to be the source for management news, ideas and opinions to help business people be successful    
Publisher: McMurry
Client: American Le Mans Series
Auto racing league American Le Mans Series (ALMS) came to McMurry seeking a new marketing direction and strategy. The Series is a niche league with a limited event schedule compared to sports like NASCAR, NFL, MLB and NBA. Despite this position, the Series competes for the same fans and sponsors as...
Client: Bass Pro Shops
Leverage Bonnier’s portfolio (Field and Stream & Parenting) to produce a custom content piece that targets families within the Bass Pro Shops demographic Seamlessly align holiday gift ideas available exclusively at Bass Pro Shops within family-focused editorial content to increase sales...
Client: Babies"R"Us
Develop educational resources in support of in-store programming at Babies“R”Us Provide moms & moms-to-be with reliable and accurate information about baby-related topics such as breastfeeding, gear and safety
Client: Babies"R"Us
Provide first-time moms with a resource guide filled with helpful tips, product information and how-to’s essential for preparing for baby’s arrival Opportunityto introduce moms to the Babies“R”Us brand and drive future registries Targeted distribution to OB/GYN offices...
Fashion retailing, Edition magazine for John Lewis
Publisher: JOHN BROWN MEDIA
Client: John Lewis
The title’s core objectives are: To show the breadth of product, tempting • readers into departments they have previously not explored, and online To encourage reappraisal of the fashion offering among the core target audience of 35 to 44-year-old females, while ensuring the JL...
Client: Green Living, SlowFood, Evergreen
As part of their participation in the Green Living Show’s Farm Fresh Fare, The Ontario Ministry of Agriculture, Food and Rural Affairs were looking to increase awareness of local food and to encourage consumers to make local and sustainable food a part of their daily lives.
Your Guide to Local and Organic Food - cover
Client: Organic Council of Ontario
Although the Organic Council of Ontario (OCO) has many participating member-clients (food processors, retailers and farmers), providing consumers with a way of finding out about those members and where their products could be purchased proved difficult. And with a mandate to promote consumption of...