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The Content Council

Case Studies

Publisher: EnVeritas Group
Client: WIKA
According to Jason McClain, Senior Group Marketing Manager, WIKA’s challenges with content marketing were many years in the making. “Like many manufacturers of non-consumer goods, especially in mature B2B industries, WIKA had a content deficit. We had slipped into producing spec sheets...
Publisher: iostudio
Client: The State of Tennessee
The State of Tennessee offers more than 2,000 programs to help Tennessee families live healthy, prosperous lives. However, until summer 2013, they were difficult to find, especially online. Like independent nations, the six umbrella departments had widespread and varied channels of communication...
Publisher: Ebyline
Client: Pepperdine University
As centers of innovation, universities have a lot to share: groundbreaking research, strong alumni networks, live events and community projects are just a few of them. However, translating what goes on in the lab or what's written on the chalkboard into content that appeals to a broad audience...
Publisher: Ebyline
Client: Sacramento Bee
Like other newspapers, the Sacramento Bee remains the news source of record in its region and the dominant media channel for local advertisers. But it also faces the challenge of continuing to engage both readers and businesses as content and eyeballs migrate online. At the same time, advertisers...
Client: Canadian Tire Corporation
Educate and inspire Canadian drivers in an engaging content format.
Client: Indiana Farm Bureau
In 2010, the Indiana Farm Bureau decided to rethink its existing membership marketing strategy. While the IFB is committed to serving and promoting the agriculture industry, leaders also are aware that of the more than 200,000 farm bureau members, only about 80,000 are farmers. For the IFB, the...
Client: PricewaterhouseCoopers
To cultivate clients and prospective clients through a high-quality, high-production-value business publication profiling corner-suite executives, best practices in various industries, and case studies that demonstrate success and best practices across all sectors. The resulting magazine spotlights...
Client: Sunnybrook Foundation
To support the Campaign for Sunnybrook, an ambitious fundraising effort in support of innovation, patient care and research, the hospital formed a partnership with the Globe and Mail Custom Content Group to deliver a twice-annual magazine and companion online content that would tell compelling,...
Client: University of Alberta, University Relations
To promote itself as Canada’s most innovative, entrepreneurial and dynamic university, this Western Canadian institution partnered with The Globe and Mail Custom Content Group, both for the credibility of the Globe’s journalism and the reach of its extensive distribution network.  
Publisher: AUDE
Client: USP Zdrowie
The change of the magazine's image and content from lifestyle (stars on the cover, interviews, advice concerning everyday life) into popular science. Re-definition of the objectives of the magazine, shifting the emphasis from entertainment and lifestyle materials to science and professional...