What is The Content Council?
The Content Council is the leading organization for branded content and content marketing in North America. Our members include the industry's top publishers, media companies and marketing agencies who create quality, multi-channel strategies for North American and global brands. Our mandate is to promote the continued growth and vitality of the content marketing industry by advocating best practices, fostering thought leadership and commissioning research on the use and effectiveness of content marketing as a discipline.
To be the definitive resource for content marketing, education, insights and thought leadership. Our members inspire creativity, promote excellence & elevate content worldwide.
The Content Council Definition of Content Marketing
Content Marketing is the discipline of creating quality, multi-channel editorial strategies which delivers quantifiable results for brands.