What is the Custom Content Council?
The Custom Content Council (CCC) is the leading trade organization for branded content and content marketing in North America. Our members include the industry's top publishers, media companies and marketing agencies who create best-in-class, multi-channel programs and strategies for North American and global brands. Our mandate is to promote the continued growth and vitality of the $50 plus billion content marketing category by advocating best practices, fostering thought leadership and sponsoring research on the use and effectiveness of content as a marketing discipline. We serve as the definitive source for brands seeking to partner with our members and vendor partners.