Journey Group Publishes White Paper on Importance of Curation in Digital Publishing
Journey Group, an editorial design agency located in Charlottesville, VA, has published a white paper exploring the value of curated content in digital publishing. The white paper examines how digital magazines can stand apart in the midst of information overload and includes recent data and trends from sources including:
- Association for Magazine Media
- National Public Radio
- University of Texas at Austin
- Fast Company
- The New York Times
- Pew Research Center
- Cyberpsychology, Behavior, and Social Networking
According to the research, many consumers feel overloaded by the surplus of digital media and prefer contained experiences reminiscent of the print era. At the same time, although the majority of consumers are still most likely to read their magazines in printed form, mobile devices are quickly driving an increase in digital readership.
This trend suggests that the way forward for magazine publishers is to create mobile-first, responsive sites that present finite packages of hand-picked content — all with the same voices and styles their readers have come to trust. The information suggests that the more contained a digital platform feels, the less overwhelmed a reader will be, leading to higher levels of engagement.
The findings of the white paper are perhaps best summarized by the quote from writer, designer and publisher Craig Mod on CNN: “As more of our content consumption shifts digital, the onus lies on tablet and smartphone applications to find a way to create cleaner and more bite-sized forms of boundaries in a medium that doesn’t want to be contained. We’re losing the paper, the touch and the romanticism of the printed object. But hopefully, we’ll find a way to create new edges.
To access the white paper click here.
Click here to learn more about Journey Group’s digital publishing platform WebEdition.