John Brown wins at Retail Week Customer Experience Awards
My VIP magazine, a monthly publication that John Brown publishes for Pets At Home, won the Content Marketing Initiative award last night at Retail Week's inaugural Customer Experience Awards, where the very best examples of UK retail customer experience were recognised.
Despite tough competition, My VIP, which has already won a number of coveted awards, came away from the Retail Week Awards with another trophy.
The judges' comments were: "This winning retailer was praised for its deep understanding of what motivates its customer, and has responded with a content marketing strategy that goes far beyond the written word."
Gavin Hawthorn, Head of Loyalty and Digital Marketing at Pets at Home said of the win: "We are delighted to have won the Retail Week CMA Content marketing initiative of the Year. Sharing our expertise, our passion for pets and the huge part they play in our customers and colleagues' lives is at the heart of everything we do across our stores and in our support offices.
"My VIP magazine has enabled us to bring this to life in an engaging and relevant way to our estimated one million plus pet owning readers.
The success of the publication has surpassed what we could have anticipated and now forms the basis of how we are increasingly sharing content through multiple channels with our current and prospective customers."
Three other John Brown publications were also shortlisted by Retail Week: John Lewis Edition and Cook Edition for John Lewis, andF&F.