John Brown lands BMW/MINI content marketing programme
Following a five-way agency pitch, John Brown Media, one of South Africa’s leading content marketing agencies, is pleased to announce that they have been selected as the content partner for prestigious brands BMW and MINI.
John Brown Media will take over as the content partner of BMW Drive, a bi-annual print and annual online publication that will include a mix of both international and local content focusing on product, BMW and lifestyle related news. The magazine will embody the brand’s pioneering spirit representing BMW as modern, visionary, inspiring and creative, and the lifestyle-focused concept aims to make the magazine the leading innovator among car magazines worldwide.
MINI-Living’s brand-new digital edition, developed with a view to communicating more effectively with the brand’s savvy, connected market, will replace the print edition. The digital edition, which will be produced by John Brown Media, will continue to focus on content that is representative of the MINI brand, communicating not only news and event information, but also lifestyle stories designed to create interest among a tech savvy and stylish audience.
John Brown Media will also manage the content for the BMW and MINI e-newsletters, focusing on owners' circle content information, lifestyle and brand news.
Lani Carstens, Managing Director of John Brown Media adds: “Adding these fabulous blue-chip motor brands to our growing portfolio is really exciting and cements our position as an innovative world-class content marketing agency.”