John Brown host exclusive fashion event
With her urge to spend on a frequent basis, the impulse fashion shopper is hugely valuable to retailers but it's difficult to build a long-term relationship with her. What drives this impulse shopper? How can you get more share of her purse? Content marketing can help. John Brown has spent hours studying this fashion consumer and the content marketing agency is about to share its findings.
Editor-in-chief, Marie O'Riordan (award-winning, former editor of Marie Claire) and our strategic insight agency Hope + Anchor will be sharing the insights of the research at an exclusive annual invitation-only breakfast event.
The research John Brown released last year won a prestigious AQR Prosper Riley-Smith Qualitative Excellence Award, about which the judges said: "Hope + Anchor and John Brown Media’s creative and collaborative approach is a great example of how excellent qualitative research can be used to attract new business."
Marie O'Riordan says: "Our compelling research features women who talk about impulse shopping for fashion in such excited, breathy tones you might assume they were talking about something else. They describe "having a sudden overwhelming urge; an all consuming and uncontrollable desire; a hunger that must be satiated; a magical and seductive encounter"! Shopping really is a sensory journey for them. This shopper frequently dangles wads of cash at retailers and begs them to take it. Fashion brands and retailers want this woman's money, but need to talk to her in ways that are fun and exciting and trigger these desires. John Brown demonstrates the art of this conversation."
The event will take place at The Soho Hotel, 4 Richmond Mews, London W1D 3DH on Wednesday 25th February.
If you'd like more information on John Brown's Fashion Breakfast What Drives the Impulse Fashion Shopper: How to attract the big spender and get more share of her purse, contact [email protected]